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Do your own research - RationalWiki
Qualitative user research is about exploration. Exploration is about the journey, not only the destination or outcome. Gaining information and insights about your users through interviews, usability testing, contextual, observations and diary entries.
It can be important to use qualitative research to really dig deep, get to know your users and get inside their heads, and their reasons. Creating intuitive and engaging products that deliver the best user experience. Where quantitative user research uncovers the how or the what users want. Qualitative user research will uncover why they make decisions and possibly much more. When undertaking user research it is great to do a mix of quantitative and qualitative research.
Which will round out the numbers with human driven insights. These insights are number driven and are based on testing direct interaction with your product. This is super valuable to report to stakeholders.
Hard data is difficult to argue what changes need to be made to how your information architecture IA is ordered, sorted or designed. To find out more about the quantitative research options, take a read. The devil is in the detail afterall and great user insights are discoverable. Observing, listening, do my research do my research do my research, questioning and looking at reasons for users decisions will provide valuable insights do my research do my research do my research product design and ultimately improve user experience.
Usability Testing This research method is used to evaluate how easy and intuitive a product is to use. This method can be done in a couple of ways, moderated or unmoderated. While it can be quicker to do unmoderated and do my research do my research do my research to arrange, the deep insights will come out of moderated testing.
Observational With this qualitative research method your insights will be uncovered from observing and noting what the participant is doing, paying particular attention to their non-verbal communication. Where do they demonstrate frustration, or turn away from the task, or change their approach? Contextual Paying attention to the context in which the interview or testing is done is important.
Is it hot, loud, cold or is the screen of their laptop covered in post-its that make it difficult to see? Or do they struggle with navigating using the laptop tracker?
All of this noted, do my research do my research do my research, in a factual manner, without personal inferring or added opinion based observations can give a window into why the participant struggled or was frustrated at any point. Or, these qualitative research methods can be coupled with an. Interview A series of questions asked around a particular task or product.
Careful note taking around what the participant says as well as noting any observations. This method should allow a conversation to flow. Whilst the interviewer should be prepared with a list of questions around their topic, remain flexible enough to dig deeper where there might be details or insights of interest. An interviewer that is comfortable in getting to know their participants unpicks reservations and allows a flow of conversation, and generates amazing insights.
With an interview it can be of use to have a second person in the room to act as the note taker. This can free up the interviewer to engage with the participant and unpick the insights. Using a great note taking side kick, like our Reframercan take the pain out of recording all these juicy and deep insights. Time-stamping, audio or video recordings and notes all stored in one place.
Easily accessed by the team, reviewed, reports generated and stored for later. But before investing in final development it needs to be tested. How do your users interact with it? Why would they want to? Does it behave in a way that improves the user experience? Or does it simply not deliver? But why? First off, using quantitative research like Chalkmark would show how the interface is working. Where are users clicking, where do they go after that.
Is it simple to use? You now have direct data that supports your questions, or possibly suggests a change of design to support quicker task completion, or further engagement.
While all of this is great data for the design, does it dig deep enough to really get an understanding of why your users are frustrated? Do they find what they need quickly? Or get completely lost? Using moderated usability testing for your gym app, observations can be made about how the participant interacts with the interface.
Where do they struggle, get lost, or where do they complete a task quickly and simply. Then interviewing participants about why they make decisions on the app, how they use it and why they would use it. These focussed questions, with some free flow conversation will round out your research. Giving valuable insights that can be reviewed, analyzed and reported to the product team and key stakeholders. Focussing the outcome, and designing a product that delivers on not just what users need, but in-depth understand of why.
Quantitative and qualitative user research do work hand in hand, each offering a side to the same coin. Hard number driven data with quantitative user research will deliver the what needs to be addressed. With focussed quantitative research it is possible to really get a handle on why your users interact with your product in a certain way, and how.
The Optimal Workshop platform has all the tools, research methods and even the note taking tools you need to get started with your user research, now, not next week! See you soon. UX research tips, insights and strategies from the team at Optimal Workshop. Got a helpful hint or idea that you'd like to share with our community? Send an email to hello optimalworkshop. Learn how you can use card sorting to learn about your customers, teams, products and ideas. When is the best time to run a tree test?
You may want to consider early in the design phase. Explore all tags. What do you prioritize when doing qualitative research? Card sorting Qualitative research Research strategy Tree testing. What is qualitative research? Priorities When undertaking do my research do my research do my research research it is great to do a mix of quantitative and qualitative research.
Or, these qualitative research methods can be coupled with an Interview A series of questions asked around a particular task or product, do my research do my research do my research. Wrap Up Quantitative and qualitative user research do work hand in hand, each offering a side to the same coin.
Optimal Workshop UX research tips, insights and strategies from the team at Do my research do my research do my research Workshop. Recommended for you. Six ways to run closed card sorts like a boss Learn how you can use card sorting to learn about your customers, teams, products and ideas. Tree testing in the design process — Part 2: The design phase When is the best time to run a tree test?
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HOW TO DYOR: My Crypto Research Methods Revealed!! ��
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