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How to write a case study for your website
Now is a great time to be updating your case studies. Here are the tried and tested techniques for writing case studies that will capture you audience attention, and help to convert your leads into customers. But creating a really good one takes more than just putting pen to paper and hoping for the best, best case study writers websites.
Learn why they are important, and best case study writers websites to write a case study for your website that not only packs a punch, but drives results, best case study writers websites. It clearly lays out how your products or services were used to solve a problem, and the results. Case studies can often get overlooked when it comes to producing marketing material. So why invest in case studies at all? The truth is that case studies are, and continue to be, incredibly effective.
They help to attract new customers, cement trust and increase conversions. The story you draft paints a picture, stimulates emotions, and gives your business greater selling power.
There are a number of things a good case study should include. Here are the core things you should consider when you are preparing to write a case study for your website, and you can use these as a sort of checklist when creating your draft, best case study writers websites.
Not every piece of work is worthy of a case study. It could have been a one-off, short campaign or a full website redesign over the course of several months. What matters is the impact you had. And then it needs a good angle. Anything different that you did as a business? Case studies work mainly because they tend to be very focused and industry or sector-specific. You want it to be relatable, and for them to be able to recognise themselves in your story.
Case studies are solution-centric, so you need to show yours at work. An effective one will clearly demonstrate how you took a problem and solved it using your expertise, products or services. There needs to be a before and after — a story. Customers have become more savvy and demanding of proof. Great case studies context, relevance and credibility. See this article on CXL about writing emotion-packed case studies.
Years ago, customers relied heavily on hard copy brochures, best case study writers websites, catalogues and leaflets when making a buying decision. Taking a statement at face value is no longer the done thing. In the past, if you saw an advertisement for a fish and chips shop, claiming they were the best in the city, you may just have believed it — but now it takes a little more than just words.
Thanks to social media, your potential customers have the freedom and ease to access information. They want to know what other people say about your brand or organisation.
Choose your data carefully — ideally it should be reflective of the problem your client was facing. The more thought-provoking your data, the better. Naturally, people want to know how! Including a quote or best case study writers websites from your customer is not just a trust signal, but an opportunity for them to tell the story in their own words, which is far more convincing to other prospective customers than anything else. Last but by no means least, your case study needs to presented in best case study writers websites engaging, easily digestible way.
You may want to enlist the help of a designer to really present it in the most user-friendly way. Depending on time and budget, you could even create a short video to help illustrate the story. Of course, all the usual things for writing for the web still apply: headings and subheading, bullet points and lists should all be included.
Make it as easy as possible for the scanners and skimmers out there to read and engage with it. The key to writing a successful case study is nailing its structure. It has to read well, and it has to tell that all-important story that captures your audience. To help your writing flow nicely, we recommend structuring it into the following sections:. This one-liner should be an impactful overview of the project, perhaps highlighting one of the key goals or achievements.
Open with a short introduction to the client — who they are, their background and industry. You can base it on what they say on their company website or LinkedIn profile. Explain over a paragraph or two the challenges your client was facing and wanting to overcome.
There could be just one, or a few different pain points. Now for what you actually did. Talk about how your products or services helped solve that problem. Get into the specifics, and also explain your thinking and decision-making throughout the process. Really hammer it home by pulling out the big guns!
Finish up with a quote from your customer, best case study writers websites, ideally stating how their business has been improved or how happy they are with the service received. And be sure to use their own words, rather than trying to make it sound typically corporate.
So there you have it — our complete guide on how to write a case study for your website that captures your audience and hopefully converts them. Of course, no two case studies are ever the same and nor should they bebut if you stick to a structure you can. Effective case studies require time and effort to produce, best case study writers websites, but the impact they can have and the best case study writers websites they can bring to your business make them an incredibly worthy investment.
If you need help with your Content Marketing don't hesitate to contact us. How to write a case study for your website. What is a case study? Why are case studies important? What makes a good case study? A compelling subject matter Not every piece of work is worthy of a case study. Industry-specific Case studies work mainly because they tend to be very focused and industry or sector-specific, best case study writers websites. Demonstrable problem-solving Case studies are solution-centric, so you need to show yours at work.
Presented well Last but by no means least, your case study needs to presented in an engaging, easily digestible way. To help your writing flow nicely, we recommend structuring it into the following sections: 1. The headline This one-liner should be an impactful overview of the project, perhaps highlighting one of the key goals or achievements.
The client Open with a short introduction to the client — who they are, their background and industry. The challenge Explain over a paragraph or two the challenges your client was facing and wanting to overcome.
The solution and your approach to it Best case study writers websites for best case study writers websites you actually did. The testimonial Finish up with a quote from your customer, ideally stating how their business has been improved or how happy they are with the service received.
Case studies: your next steps So there you have it — our complete guide on how to write a case study for your website that captures your audience and hopefully converts them. Of course, no two case studies are ever the same and nor should they bebut if you stick to a structure you can Above all, the three fundamental elements are: Best case study writers websites was the problem?
What solution did you provide? What proven results can you showcase? Have you just learned something new? Then join the 80, people who read our expert articles every month. This field is for validation purposes and should be left unchanged. Enjoy this article?
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6 Reasons Why Case Studies Are A Terrific Market For Freelance Writer
, time: 3:08How to write a case study for your website
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